Email marketing is the business practice of sending an email to people on your contact list. The intent is to establish you as an expert and create trust, loyalty and brand awareness.
There has been much research done on the benefits of e-newsletters. It is more cost effective to grow your business through interactions with existing clients than it is in pursuing new clients. However, a subscriber on your contact list is a potential valuable asset for your business and one to be nurtured by providing valuable content and creating trust.
There are many reasons why you should be running email marketing campaigns – engaging your existing clients, gaining new ones and putting yourself ahead of the competition.
Still sitting on the fence about sending e-newsletters?
The following reasons and benefits may just have you stepping off the fence to sending your first e-newsletter:... Continue reading our Virtual Assistant Information Blog...